NPower scheme offers cash to viewers who watch ads

Quatodian: teams up with NPower to offer cash rewards
Quatodian: teams up with NPower to offer cash rewards

NPower is to act as the lead partner for a new mobile football content rewards initiative which pays football fans to watch brands' adverts on their mobile phones.

Sports Revolution, the media rights owner and Qustodian, the mobile rewards company have partnered to launch the app which pays fans for viewing ad content.

Qustodian has cut a deal with Snack Media to provide transfer gossip, club news and advertising offers to fans through the app.

NPower will be using the venture to promote its Football 45 initiative, a promotion that lures in new customers by offering them £45 to spend on any Football League club shop, if they sign up to the utility provider.

NPower is the sponsor of the Football League.

Football fans who opt in to the scheme to receive messages and content from advertisers will be paid for their time and attention. It is unclear how much cash they will receive.

A third of the money invested by advertisers will go directly into a Qustodian account and then transferred to bank, or PayPal, accounts.

John Roberts, co-founder and director of Qustodian, said: "Members can create and manage a digital profile of their preferences. In return they will receive the financial and commercial benefits of the use of their data.

"This is in contrast to many large corporations who collect profile data for their own benefit. This benefits the user and the advertiser, as they know that the user has agreed and wants to receive their messages, which means pinpointed targeting and zero waste."

Sports Revolution will be hoping the initiative will mirror the service's success in Spain, where it has more than 100,000 registered members, with partners including Atletico Madrid and Euroleague Basketball.

The Spanish offering attracted more than 300 advertising campaigns in its first nine months from brands including Adidas and Pepsi.


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