NPower scheme offers cash to viewers who watch ads

Quatodian: teams up with NPower to offer cash rewards
Quatodian: teams up with NPower to offer cash rewards

NPower is to act as the lead partner for a new mobile football content rewards initiative which pays football fans to watch brands' adverts on their mobile phones.

Sports Revolution, the media rights owner and Qustodian, the mobile rewards company have partnered to launch the app which pays fans for viewing ad content.

Qustodian has cut a deal with Snack Media to provide transfer gossip, club news and advertising offers to fans through the app.

NPower will be using the venture to promote its Football 45 initiative, a promotion that lures in new customers by offering them £45 to spend on any Football League club shop, if they sign up to the utility provider.

NPower is the sponsor of the Football League.

Football fans who opt in to the scheme to receive messages and content from advertisers will be paid for their time and attention. It is unclear how much cash they will receive.

A third of the money invested by advertisers will go directly into a Qustodian account and then transferred to bank, or PayPal, accounts.

John Roberts, co-founder and director of Qustodian, said: "Members can create and manage a digital profile of their preferences. In return they will receive the financial and commercial benefits of the use of their data.

"This is in contrast to many large corporations who collect profile data for their own benefit. This benefits the user and the advertiser, as they know that the user has agreed and wants to receive their messages, which means pinpointed targeting and zero waste."

Sports Revolution will be hoping the initiative will mirror the service's success in Spain, where it has more than 100,000 registered members, with partners including Atletico Madrid and Euroleague Basketball.

The Spanish offering attracted more than 300 advertising campaigns in its first nine months from brands including Adidas and Pepsi.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA