Coke Zero signs online competition partnership with Playstation

Coke Zero: Coke Zero Gaming Zone is focus of new deal with Sony PlayStation
Coke Zero: Coke Zero Gaming Zone is focus of new deal with Sony PlayStation

Coca-Cola is targeting young male consumers by signing an exclusive partnership with Play Station, through its Coke Zero variant.

The partnership will see Coca-Cola and Play Station roll out an exclusive consumer competition through the Coke Zone site across eight European markets, with further details announced later this year.

The Coke Zero Gaming Zone aims to engage 25-44 year old men with the Coca-Cola’s zero calorie variant, Coke Zero.

The new deal follows a previous tie-up with MSN, which saw consumers receiving gaming news, reviews, cheats and trailers through the Coke Zero Gaming Zone, which has recorded more than two million users since its launch.

Zoe Howorth, market activation director, Coca-Cola GB, said: "We’re delighted with the results we’ve seen since the launch of the Coke Zero Gaming Zone on MS. The natural link that gaming provides to our brand positioning of ‘making the impossible possible’ ensures it is the perfect arena for Coke Zero to venture into.

"The Coke Zero Gaming Zone will give us potential to continue developing a common and ambitious approach with MSN to reach our audience. MSN is a great platform for us to engage with our audience through an activity that we know they love and being able to do it across so many countries is ground breaking. This is something that we are particularly proud to be taking the lead on."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit
German beer brand Warsteiner tells drinkers to 'do it right'
SSE signs 10 year deal to sponsor Wembley Arena
Co-op bank posts losses of £1.3bn and expects no profits for two years
Morrisons digital boss Simon Harrow to leave the business
Tesco boss Philip Clarke backs CMO Matt Atkinson's 'enormous contribution' to brand