Twitter UK ads on course for October launch

Twitter: readies UK ad launch
Twitter: readies UK ad launch

Twitter is finalising the brand partners for its UK-targeted ads, in time for the scheme's launch in October.

The paid-for opportunities offer promoted tweets, promoted trends and promoted accounts, which have already been available on a global basis through its US sales team for more than a year.

Brands pay for a tweet to appear in a user's timeline, to promote their account and to pay for subjects to appear as trends.

The ads users see will be based on their followers and who they follow, offering brands greater targeting opportunities.

Twitter has been negotiating with media agencies for a number of months as it looks to attract marketing spend from brands already active in its space.

It is understood to be offering bundled deals, with one agency source claiming Twitter is asking for up to a six-figure investment.

According to another agency source, Twitter is considering rolling out ads on a more regional basis, beyond country-specific ads.

Shiva Rajaraman, project manger at Twitter, came to the UK in September last year, to demonstrate the company was actively engaged with UK marketers.

In the same month Marketing revealed the social network was in talks with brands including O2, Vodafone, Sky and Sony to become the first brands to use its UK ad platform.

Twitter originally signalled it would roll out the ads at the start of this year, but this proved difficult as it did not have a sales house in the region at the time.

In recent months it has accelerated its efforts, relocating Tony Wang from San Francisco to set up the office as general manager for Twitter UK.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers