Costa Coffee rolls out 'sharing' variants

Costa Coffee: rolls out sharing variants
Costa Coffee: rolls out sharing variants

Costa Coffee is aiming to take on arch-rival Starbucks with the launch of two coffee products, specially made for "sharing".

The chain will trial "softbrew" and "cafetière" variants at selected London outlets, aimed at consumers who want to share coffee.

Costa's softbrew coffee uses a "pour-over" method – the drink is poured through a single filter in front of consumers.

It follows Starbucks' launch of its premium coffee, Reserve, which also uses the "pour-over" method.

Kevin Hydes, head of UK marketing at Costa, said: "The softbrew and cafetière products will address the needs of customers who want to share or prolong their coffee enjoyment."

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