Topman removes shirts 'glamourising' domestic violence

Topman T-shirts: withdrawn from stores after criticism
Topman T-shirts: withdrawn from stores after criticism

Topman has withdrawn two T-shirts from its stores after a Twitter backlash which claimed that the T-shirts' slogans were misogynistic and condoned domestic violence.

The text on one of the printed T-shirts read, "I’m so sorry, but", followed by a series of excuses including, "You provoked me", "I was drunk" and "I couldn’t help it".

The other T-shirt had the text, "Nice new girlfriend", followed by "What breed is she?" immediately underneath.

Topman, which is owned by the Arcadia group, received a barrage of criticism on social media sites, including a comment from Twitter user Sofia Farelli, who labelled the "What breed is she?" shirt "beyond disgusting."

A thread on Mumsnet called, "OMFG! Topman glamourising domestic violence" had received 68 posts at the time of writing.

Topman has apologised for any offence caused by the T-shirts and insisted they were designed to be "light-hearted". The retailer said in a statement: "Whilst we would like to stress that these T-shirts were meant to be light-hearted and carried no serious meaning, we have made the decision to remove these from store and online as soon as possible.

"We would like to apologise to those who may have been offended by these designs."

Arcadia-owned Topshop has received negative publicity of late, with allegations of tax avoidance.

Protest group UK Uncut has organised a number of protests in Topshop, including its flagship store on Oxford Street, which have caused the retailer to close the stores while the protestors were removed.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message