Aviva revives 'You Are The Big Picture' ad campaign

Aviva: launches second phase of You are the big picture campaign
Aviva: launches second phase of You are the big picture campaign

Aviva, the insurance giant, is today (18 September) launching the second phase of its 'You Are The Big Picture' campaign.

The campaign, first rolled out in 2010, features giant images of consumers being displayed at prominent outdoor sites in metropolitan areas.

Once again, people will be able to upload photos and messages through Aviva’s Facebook page. For every upload, the brand will donate £2 to the international Street to School programme run by the charity Save the Children – double the donation the company made last year.

The aim of the initiative is to provide education and counselling to 2,000 children a year in India, through the financing of two mobile learning centres.

Each photo and message will be combined to create a montage in the shape of a face, aimed at reinforcing Aviva’s image as a brand that sees its customers as individuals.

Some of these personalised collages will be projected on the National Theatre’s Lyttelton fly tower and will be available on YouTube. Aviva is also targeting "influencers" with ads in Charles de Gaulle Airport in Paris and London City Airport.

Amanda Mackenzie, Aviva's chief marketing and communication officer, said the campaign backed up the brand’s 'No one recognises you like Aviva' global strategy.

She said: "By treating our customers as individuals, listening to their needs and engaging with them, we can connect with them more powerfully. The equation is simple – get it right for our customers and the business will benefit too."

Last year, Aviva’s Facebook page received two million visits, while in excess of £150,000 was donated to Save the Children.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message