Public-sector marketers' pay leapfrogs the private sector

Chartered Institute of Marketing salary survey
Chartered Institute of Marketing salary survey

Public-sector marketing salaries outstripped those in the private sector in the year to June 2011, despite cuts to government marketing spend.

The Chartered Institute of Marketing’s (CIM) latest Marketing Rewards salary survey found that senior managers in the public sector earned an average of £45,814, compared with the private sector’s £43,000. Public-sector middle managers’ pay (£37,192) also outstripped that of private-sector marketers (£35,000).

Marketing directors’ salaries remained almost static, up by just 0.8%. Overall, pay rises for marketers averaged 2.5%. The forecast for the next 12 months is a 3% increase.

The research also revealed a widening pay gap between male and female senior marketing directors. Women are now paid 16.3% less than men, a substantial increase on 2005, when they were paid 2.8% less.

The average salary for female senior marketing directors fell from £65,000 to £62,750. Their male counterparts received an average of £75,000, the same as in 2010. At more junior levels, however, the gap has narrowed.

Ray Jones, head of marketing and communications at the CIM’s research division, said the study revealed a ‘glass floor’ for women in marketing. It also showed that just 34% of marketing directors received a bonus, compared with 41% last year; the average fell to 15% of salary (£11,310) from 20% of salary (£14,500) last year.

Robert Oxley, campaign manager of the TaxPayers’ Alliance, said the data was further confirmation that public sector employees enjoy superior pay and conditions. ‘Public sector pay and conditions have to reflect the economic realities we face,’ he added.


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