Irn-Bru launches 'fiery' limited edition drink

Irn Bru: former AG Barr chairman Robin Barr unveils Fiery Irn-Bru in Glasgow
Irn Bru: former AG Barr chairman Robin Barr unveils Fiery Irn-Bru in Glasgow

Irn-Bru, the Scottish soft-drink brand owned by AG Barr, is attempting to shake up the soft drinks market with the launch of its first limited edition variant, Fiery Irn-Bru.

The drink claims to contain an "injection of fire" through the addition of "secret ingredients" that give the drink a "phenomenal kick",

The limited edition line hits shelves next Monday (26 September) and will be available in 330ml cans and bottles for 10 weeks.

Robin Barr, the former AG Barr chairman, said: "After a wash-out summer, I think Scots could do with a bit of extra fire in their belly.

"We're incredible excited to see what Scotland makes of our fiery new drink. Over the years, Irn-Bru has become something of a national icon, so we expect it will spark a lot of interest."

In January, AG Barr reported revenue growth of 10%, which was boosted by sales of Irn-Bru.


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