Aviva fills marketing gap left by Price departure

Aviva: ballroom TV ad features Paul Whitehouse
Aviva: ballroom TV ad features Paul Whitehouse

Aviva has promoted Anne Filatotchev to a broader UK marketing director role following the departure of Gary Price in June.

Aviva has changed the role Price held for 18 months to include responsibility for a new department dedicated to customer research and analysis, and customer data and analytics.

Filatotchev currently holds the post of Aviva Life marketing director. Following her new appointment, she will report to UK commercial director Craig Thornton.

She will also be responsible for those functions previously overseen by Price, which involved marketing strategy, including planning, brand and advertising, corporate responsibility and sponsorship across Aviva UK’s business.

Filatotchev joined Aviva in 2008 from management consulting firm Accenture, where she was part of its marketing strategy practice, working across a number of financial services organisations in the UK and Europe.

Thornton has moved his previous role of UK chief risk officer. The previous UK commercial director, Cathryn Riley, has beome chief information officer at Aviva plc.

Aviva has a large-scale marketing budget, which topped £33m in 2010, according to Nielsen.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message