Facebook updates tools and launches new ad format

Facebook: updates marketing tools
Facebook: updates marketing tools

Facebook has expanded its insights tools, launching new metrics and a premium ad format as part of its drive to attract more marketing spend to the social network.

The new ad unit, which is similar to Facebook's Sponsored Stories, combines page posts with social context from users.

They are a larger format than other ads available on the site and appear on the right hand side of a user’s home page, with no other ads present.

The social networking giant has also expanded its measurement tools to include the "People Talking About This" metric – which reveals data about conversations concerning a brand or page owner on the site. It will be published on fan pages, below the number of page likes.

With the new page insights tool marketers can also see the "Weekly Total Reach" of their brand on the site and "Friends of Fans" to show their potential reach.

Facebook has been making a concerted push to reach out to marketers. In June this year, it announced a "client council" to help advise on marketing and advertising on the site, with Wendy Clark, senior-vice president, integrated marketing communications and capabilities at Coca-Cola, as its first member.

At the same time, it announced a new ad format, developed by Leo Burnett, to allow comments to be added to the ad creative.

Follow Sarah Shearman on Twitter @shearmans


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer