Coke extends PlayStation partnership with on-pack promotion

Coke Zero: launches PlayStation on-pack promotion
Coke Zero: launches PlayStation on-pack promotion

Coke Zero, the zero-calorie Coca-Cola variant, is extending its partnership with Sony PlayStation with an on-pack and in-store gaming promotion, supported through the Coke Zone site.

The on-pack and in-store promotion will give consumers the chance to win a PlayStation 3 and PlayStation Move motion controller by entering a unique pack code into or by text.

The promotion launches on 14 November and runs for four weeks, supported by outdoor and digital activity, while Coke Zero is set to host sampling activity at upcoming gaming events across the country.

Chris Deere, market manager, MyCoke portfolio, Coca-Cola GB, said: "Gaming is the perfect arena for Coke Zero, perfectly embodying the 'impossible made possible' brand proposition.

"This exciting on-pack promotion is set to reward our consumers and bring to life gaming experiences, whilst tying up with leading technology brand Sony PlayStation."

Coke Zero announced its partnership with PlayStation in September, rolling out an exclusive consumer competition across eight consumer markets, and follows a previous tie-up with MSN.

Coke extends PlayStation partnership with on-pack promotion

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES


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