The on-pack and in-store promotion will give consumers the chance to win a PlayStation 3 and PlayStation Move motion controller by entering a unique pack code into www.cokezone.co.uk or by text.
The promotion launches on 14 November and runs for four weeks, supported by outdoor and digital activity, while Coke Zero is set to host sampling activity at upcoming gaming events across the country.
Chris Deere, market manager, MyCoke portfolio, Coca-Cola GB, said: "Gaming is the perfect arena for Coke Zero, perfectly embodying the 'impossible made possible' brand proposition.
Coke Zero announced its partnership with PlayStation in September, rolling out an exclusive consumer competition across eight consumer markets, and follows a previous tie-up with MSN.
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