Netflix builds UK offer with exclusive MGM content

Netflix: readies UK launch
Netflix: readies UK launch

Netflix has secured movie studio MGM as an exclusive content partner for the launch of its streaming service in the UK and Ireland, scheduled for early next year.

Netflix subscribers will be able to watch most of the first-run feature films from the studio.

New MGM titles, including the two 'Hobbit' films, 'Hansel & Gretel: Witch Hunters' and 'Zookeeper' will be exclusively available for Netflix subscribers in the UK and Ireland to watch within one year of their cinema release.

MGM will also make its catalogue titles available on Netflix in the UK and Ireland, including 'West Side Story' and 'The Usual Suspects'.

Last month, Netflix, which claims to have 20 million subscribers worldwide, announced it plans to launch in the UK at the start of 2012. The MGM deal is an extension of the one Netflix has with the studio in the US.

Roma Khanna, president, television group and digital at MGM, said: "Developing this relationship further will help us bring our films, both old and new, into the homes of our loyal audiences with the great ease Netflix offers customers."

Netflix is yet to reveal pricing or platform partnerships for the UK service.

Netflix first attempted to launch in the UK seven years ago. It will now face stiff competition in the movie streaming space from the likes of LoveFilm, Sky and Virgin Media.

Follow Sarah Shearman on Twitter @shearmans

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers