Google is inviting brands to create pages on the social network, having previously told them soon after its consumer launch in July, to hold off.
Google+’s 40m members will be able to add brands to their ‘circles’ and recommend them via the site’s +1 button. Brands can also interact with consumers via the ‘Hangouts’ video-calling feature.
Google+ brand pages will appear in Google search listings, from where they can be added to users’ circles.
Users can also ‘direct connect’ by searching for a brand name with the prefix ‘+’ to automatically add them to their network.
In June, several brands, such as Ford, rushed to set up profiles on the site. Google has since developed a version of Google+ optimised for brands and businesses.