Coca-Cola rolls out festive 'holidays are coming' favourite

Coca-Cola: rolls out festive favourites
Coca-Cola: rolls out festive favourites

Coca-Cola is celebrating its 80th year as a Christmas advertiser by re-releasing its popular "holidays are coming" TV ad and by touring its branded Christmas truck around the UK.

Coca-Cola will broadcast its "holidays are coming" Christmas ad by McCann Madrid on 12 November.

The brand is also re-releasing its "snow globe" ad, set to a new song by pop star Natasha Bedingfield, which will air on 10 December.

Coke bought back its "holidays are coming" ad in 2007, after scores of people called its customer information centre to say it marked the beginning of Christmas.

This year, Coke's Christmas activity will feature a six-week long experiential tour of the Christmas truck, which will visit 100 locations across the UK from this month, supported by outdoor activity.

Coca-Cola has also released limited edition packs of Coca-Cola, Diet Coke and Coke Zero, decorated with illustrations of Father Christmas.

The Coca-Cola sign in Piccadilly Circus, London, has been redesigned to use 20% less energy and is now the largest LED display in the UK. The new sign will feature consumers' "Christmas wishes", which can be sent to the brand through Twitter.

Zoe Howorth, Market Activation Director for Coca-Cola Great Britain, said: "Coca-Cola has a rich history in Christmas advertising, creating campaigns that resonate with consumers across the world during the holiday period.

"We're thrilled to be celebrating 80 years of Sundblom's much-loved personification of Santa, bringing his creations to a modern day audience and spreading happiness and festive cheer this Christmas."

At the end of September Coca-Cola announced its Olympic campaign will feature a track created by Mark Ronson.

Follow Loulla-Mae Eleftheriou-Smith on Twitter: @LoullaMae_ES


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer