O2 trials 4G network in London

O2: rolls out 4G trial in London
O2: rolls out 4G trial in London

O2 is rolling out the first urban 4G network in the UK to provide superfast mobile broadband coverage at key London sites, including John Lewis's head office and the O2 Arena.

The trial involves over 25 sites across London, totalling 40 square kilometres, receiving 4G mobile broadband for the next nine months.

These areas include Hyde Park, Canary Wharf, Soho, Westminster, Kings Cross, South Bank and the O2 Arena in Greenwich.

The initiative marks the latest move to roll out superfast broadband coverage in the UK.

Last month, Everything Everywhere and O2 trialled 4G technology in Cornwall.

The 4G network will eventually replace the 3G network. It enables users to download a 500MB file in less than one minute, compared to more than five minutes on 3G.

It enables better high-definition film and music streaming, mobile online gaming and high-speed access to social networks.

Staff at John Lewis's head office in London will be able to use the network, with a view to rolling it out in stores. The mobile network provider, has also partnered with newly launched technology website Gizmodo UK, to allow its readers to try the high speed broadband.

Ronan Dunne, chief executive of Telefónica UK (O2), said: "Today's launch of the UK's first 4G London trial network demonstrates our commitment to delivering 4G to our customers at the earliest opportunity.

"The work we are doing now will lay the foundations for our commercial 4G network when it launches in the UK." 

The announcement comes the week after eBay, the ecommerce giant, issued a manifesto to the UK government, asking it to ensure there are no further delays to the roll out of the 4G spectrum.

Miriam Lahange, vice president of global fashion at eBay, said O2’s move is "very encouraging."

She said: "This O2 initiative is an important step to improving UK mobile infrastructure, and will give consumers in London a taste of what is to come after the 4G rollout.

"Ofcom should proceed with the auction of the 4G spectrum as quickly as possible so consumers and the industry can benefit from the next generation of mobile broadband."

Follow Sarah Shearman on Twitter @shearmans


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug