BP and Coke to bring own security to London 2012

London 2012: brands finalise security plans
London 2012: brands finalise security plans

BP and Coca-Cola are among the Olympics sponsors which are bringing their own security to London 2012.

The US has also raised security concerns and is preparing to send up to 1,000 agents, including around 500 from the FBI, to provide protection for American athletes.

Marketing magazine contacted a number of London 2012 sponsors to ask them if they were bringing their own security to The Games. Coca-Cola and BP are both expected to bring in people to look after their VIP guests, among other duties.

It is unclear how the sponsor's decision will impact on London Organising Committee of the Olympic and Paralympic Games (Locog), which is responsible for staging the event.

Safety at London 2012 is the responsibility of G4S, which was awarded the contract and is kicking off an advertising campaign this week.

Separately, it is thought that a number of sponsors could mirror adidas and provide more transparency on their working practices.

Earlier this year, adidas voluntarily disclosed its factory locations, as it looked to up the ante against its fellow sponsors on the CSR front.

Now Paul Deighton, Locog chief executive, is thought to be in talks with other sponsors and merchandise partners in an effort to encourage them to volunteer up similar information.

This would include details of their factory locations, labour standards and workers rights.

BP declined to comment. Chris Miles, head of security, London 2012 project team, Coca-Cola, said: "At Coca-Cola, like all other Olympic sponsors and businesses that will operate during the Olympic period, we are working in partnership with Locog, and the relevant authorities, to ensure that together we deliver the safest and most spectacular Olympic and Paralympi Games we can."

Locog was unavailable for comment.

Follow John Reynolds on Twitter @johnreynolds10


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music