Nissan ups its 'urban' message for Qashqai model

Nissan: 'stylish impact' by TBWA\G1
Nissan: 'stylish impact' by TBWA\G1

Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing on the design aspect of the vehicle under the current "ultimate urban car" brand messaging.

The European wide campaign, created by TBWA\G1, broke in the UK last night and will run across 25 countries. The campaign features a new TV execution supported by press activity.

The new ad, called "stylish impact", features the Nissan Qashqai driving through a dense city while animated characters watch the car while throwing obstacles in its way. The ad ends with the line "The ultimate urban car".

Bruno Mattucci, marketing communication general manager, Nissan Europe, said: "The crossover category is a key segment, and one on which Nissan has focused a great deal of attention, enabling the Qashqai to become a leader in its field.

"Our challenge is to not only maintain the vehicle's strong image but to take it to another level by leveraging the design aspect of the car. This time, the Nissan Qashqai will add style to the city with a spectacular urban art show."

The ad is the fifth in a series of campaigns for the Qashqai, since its launch in 2005. 

In September, Nissan launched a fresh marketing effort for the rollout of its limited edition Juke Kuro model in the UK.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer