Feel Good Drinks sponsors Happy Feet Two film

Feel Good Drinks: promoting Happy Feet Two film
Feel Good Drinks: promoting Happy Feet Two film

Feel Good Drinks is to be the official sponsor of the new 'Happy Feet' film after signing a deal with Warner Brothers, which will involve it promoting the film across its soft drinks range.

The tie-up will see the independent soft drinks brand run on-pack promotions highlighting its sponsorship of the computer-animated family film, 'Happy Feet Two'.

Feel Good Kids, the brand's children's range of drinks, will carry a promotion on its four-pack of drinks from tomorrow (25 November), which features a competition for a family to win a holiday to Los Angeles.

The relationship between Feel Good Drinks and Warner Brothers has been arranged and managed by Brand Partnership Consultancy Redskin.

Consumers will also be able to win limited edition 'Happy Feet Two' goody bags, containing a T-shirt and key ring. The on-pack competition will drive consumers to the Feel Good Drinks site, www.feelgood.co.uk, to enter into the prize draw. The competition will run until 30 April 2012.

'Happy Feet Two' launches in cinemas on 2 December.

Feel Good Drinks partnered with Kickers in August' to launch a digital "back to school" promotion for its kids range.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES


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