Tesco to launch Halo sanitary towels

Chokablok: ice cream line was an initial Tesco venture brand
Chokablok: ice cream line was an initial Tesco venture brand

Tesco is making further strides into becoming an FMCG brand, with the release of feminine sanitary towels under the Halo name and an eco-household cleaning range.

The new lines fall under its "venture brands" range, which is distinct from its own-label ranges in that products do not carry Tesco branding and attempt to offer something different rather than standard "me-too" brand copies.

Richard Brasher, Tesco UK chief executive, said the Halo sanitary towels would launch next year, following on from Marketing revealing Tesco was planning the range back in July.

Its eco-household cleaning range is already in stores and includes a washing and laundry brand called Naturally Powered, which includes lines including laundry powder, washing-up liquid and household cleaning products.

The new brands are being added to existing venture brand lines, including the Carousel toy range, the Parioli Italian food range, ChokaBlok ice cream and the Lathams and Nutricat premium pet food ranges.

Tesco's efforts to become a global brand owner with its venture brands range was first revealed by Marketing in July.

Follow Matthew Chapman at @mattchapmanuk


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message