TUI knocks Thomas Cook in press ads

TUI: Thomson Holidays owner's press ad knocks rival Thomas Cook
TUI: Thomson Holidays owner's press ad knocks rival Thomas Cook

TUI Travel, the UK's largest tour operator, is running a knocking press ad campaign against ailing rival Thomas Cook, highlighting that its competitor is "experiencing turbulence".

TUI Travel, which owns Thomson Holidays and First Choice, has placed press ads in today's national press (25 November), talking up the Thomson brand against its rival's financial woes.

The ad, which runs under the brand's "Your holiday to a T" strapline, states: "You can smile with Thomson because you’re in safe hands.

"Another holiday company may be experiencing turbulence, but we're in really great shape."

The ad details the benefits of Thomson Holidays, adding: "You can trust us to deliver."

Thomas Cook this week said it was pushing back the announcement of its financial results, expected yesterday (24 November), and that it was seeking a £100m cash injection from its banks, due to a deterioration of trading.

The tour operator was also due to announce the results of its review of the UK business, but has delayed this, and only last month received £100m from its network of banks.

Thomas Cook said that the company was operating "business as usual" and that consumers "should not worry".

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit
German beer brand Warsteiner tells drinkers to 'do it right'
SSE signs 10 year deal to sponsor Wembley Arena
Co-op bank posts losses of £1.3bn and expects no profits for two years
Morrisons digital boss Simon Harrow to leave the business
Tesco boss Philip Clarke backs CMO Matt Atkinson's 'enormous contribution' to brand