Twitter reveals new look including brand pages

Twitter: rolls out redesign
Twitter: rolls out redesign

Twitter has unveiled a major redesign and has added brand profile pages - initially from a select group of 21 brands including Coca-Cola, Bing, Heineken and Dell - which will roll out to consumers over the next few months.

Twitter said it will be expanding the new commercial platfrom to more brands early next year.

Unveiling the latest version of the site at the London arm of a global Twitter press conference yesterday, Ryan Sarver, director of platform, said the design was intended to help users follow what they care about, connect with others and discover new things.

The redesign is based around four new tabs: Home; Connect; Discover; and Me.

Home is the new timeline feature, which is now faster and easier. Connect enables consumers to interact with others and see who is interacting with them. Discover helps them find better content from users they do not necessarily follow. Me links lists, direct messages and images.

All tweets are now expandable to show other media, beyond the 140 characters, such as video and pictures in full.

Marketing first revealled in April that Twitter was considering launching Facebook-style brand pages to drive deeper engagement with users on the platform.

This major redesign is a further stage in Twitter's expansion beyond its origins as a microblogging platform to offer brands more enhanced ways to engage with consumers.

Follow Sarah Shearman on Twitter: @Shearmans

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands