Asos marketing director Clare Dobbie departs

Claire Dobbie: leaving Asos
Claire Dobbie: leaving Asos

Asos.com marketing director Clare Dobbie has parted ways with the online fashion retailer after joining the company in March last year.

Dobbie joined the retailer from a consultancy role at Mother, Asos’ previous ad agency.

Asos later appointed Bartle Bogle Hegarty to its advertising account without a pitch after the online retailer and Mother ended their relationship in autumn last year.

Dobbie reported to Asos chief executive Nick Robertson and was a member of the operating board while at the company.

A spokeswoman for the brand would not confirm whether it had lined up a replacement for Dobbie.

Before consulting for Mother, Dobbie was responsible for setting up Gap’s European marketing team as vice-president of marketing for Gap Europe and also launched Gap-owned Banana Republic in London.

Dobbie began her career in advertising and worked on brands including Nike at creative agency Simons Palmer, now part of TBWA.

She left agency-side to become marketing communication director at Nike UK, overseeing the launch of Niketown before joining French Connection as marketing director.

Marks & Spencers' clothing and homewares business head Kate Bostock is in talks to take up a senior position at Asos, according to reports.

Last month Asos posted a 66% rise in first-half profit on the back of strong sales growth overseas.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message