Warner Leisure Hotels launches new TV ad

Warner Hotels:campaign targets adults approaching retiremen
Warner Hotels:campaign targets adults approaching retiremen

Warner Leisure Hotels, the travel brand owned by Bourne Leisure, has launched a multimedia campaign as it looks to expand its audience beyond its core elderly market.

The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling & Company.

The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings and brochure requests within its target market of recent retirees and people approaching retirement age, using the strapline "Now's the time for a good time". It is also looking to target customers outside its core demographic.

SOUK360 handles the advertising for Bourne Leisure's Haven Holidays, and, in October, overhauled the brand logo and proposition for luxury tour operator Wester & Oriental.

Bourne Leisure is a private company, which also owns Butlin's holiday parks.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

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