John Lewis bucks downward trend with record sales

Jihn Lewis: scene from retailer's popular Christmas 2011 ad campaign
Jihn Lewis: scene from retailer's popular Christmas 2011 ad campaign

John Lewis has reported its biggest weekly sales figures on record, bucking the downward trend across the retail industry.

The retailer has posted sales of £133.1m in the week ending 17 December, which marks a 10.6% year-on-year increase and a 7.8% rise on last week's record figure of £123.5m.

The retailer claims cash-strapped consumers are being drawn to the store because of its commitment to the 'Never Knowingly Undersold' pledge. 

Andy Street, John Lewis managing director, said: "The fact that we have achieved another record week speaks volumes for John Lewis customers' understanding that we will always honour our pledge to be 'Never Knowingly Undersold', and will ensure to be the best provider of quality, value and service."

John Lewis says sales were driven by good performances in the electronics, toys and home accessory sectors, as consumers rush to do their Christmas shopping.

Apple's iPad and Amazon's Kindle have proved the best sellers in the electronics section.

Sales were further boosted by an uplift in sales of coats and outerwear after colder weather set in last week, following unseasonably warm autumn weather.

The retailer is also continuing to expand its presence online with another record week for John, with sales increasing 42.2% on the same week last year.

Aggressive discounting by its rivals has eroded the retailer's profit margins as it battles to match competitors' prices.

Debenhams is currently running a 30%-off discount on thousands of gifts prior to its Boxing Day sale.

It is understood the Boxing Day sale could involve discounts of up to 70%.

Fellow rival House of Fraser will launch a sale online on Christmas Eve and in-store on Boxing Day, with discounts of up to 50%.

Follow Matthew Chapman @mattchapmanUK


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer