AOL Europe's top marketer departs

AOL: Sarah Gavin steps down
AOL: Sarah Gavin steps down

AOL Europe's vice-president of marketing and communication director Sarah Gavin is leaving the company after six years amid a restructure involving a number of job losses at the company.

Gavin joined AOL when it acquired the failed social network Bebo, heading up its communications.

She then stayed on as vice-president of communications at AOL Europe after Bebo was sold in 2010.

Her role was expanded to include marketing in April this year.

It is unknown whether Gavin has a job to go to or whether her role will be replaced.

According to an AOL spokesman, the company is undergoing a "small restructure" of the business to focus on its strategy around premium content and advertising, which will result in job losses across the business.

He did not confirm how many roles would be cut as individuals affected are currently in consultation.

Gavin's departure follows that of AOL Europe chief Kate Burns, who left the company in October this year to spend more time with her family and "personal pursuits".

As part of the leadership change Burns has been replaced by Rene Rechtman, as head of Europe for Advertising.com, and Jimmy Maymann, as head of media outside North America, who were chief executive and chairman respectively of GoViral, the video distribution network acquired by AOL in January.

Last year AOL, embarked on an entirely new strategy around premium content and advertising, as it attempted to turn the business around after the Bebo debacle.

As such it has pursued an acquisition strategy.

This year as well as GoViral, other high profile purchases it has made this year include the newsblog The Huffington Post and technology blog TechCrunch.

Follow Sarah Shearman on Twitter @Shearmans

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message