Olympic stadium owners look beyond football for future

Olympic Stadium: tenders go out for its use after the 2012 Games in London
Olympic Stadium: tenders go out for its use after the 2012 Games in London

The tender for the use of the Olympic Stadium, after the 2012 Games, begins today (20 December) with organisers not dependant on a football club to attract the desired £5m a year in fees.

The release of the latest tender documents follow the decision by the Olympic Park Legacy Company (OPLC) to axe the deal with West Ham United and Newham Council in October, following a number of legal changes from a rival bid from Tottenham Hotspur. The Tottenham bid for the stadium was rejected in February.

West Ham are still favourites to be the main tenants.

The OPLC said it was looking for a "viable combination of users" that "achieves both year-round community access and wider public benefits." The OPLC is running the public asset with Newham Council. It is looking at the possibility of music and concert providers.

Under the new terms of the arrangements, the stadium will be retained in public ownership with the OPLC looking for a number of possible tenants.

Bids to use the 60,000-seat venue are due in by March 2012.

Andrew Altman, chief executive of the OPLC, said: "The Olympic Stadium will be a new national stadium for athletics and a multi-purpose venue that can host a full array of sporting, cultural and commercial events in one of the most exciting destinations in the world.

"Having already secured the 2017 World Athletics Championships, now is the time for bidders to come forward to further enhance the Stadium’s legacy."

He added: "Plans for the Olympic Park are more advanced than any other host city and we are maintaining that pace by securing operators, tenants and events for all our venues before the Games have been started."

Follow John Reynolds on Twitter @johnreynolds10


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers