Supermarkets lure shoppers with January promotions blitz

Tesco: unveils latest round of price drops
Tesco: unveils latest round of price drops

Major retailers have launched a blitz of January promotions to lure customers into stores and turn around plunging consumer confidence.

The big four supermarkets are leading the push with Morrisons, Tesco, Asda and Sainsbury's running January promotions.

Morrisons has launched a "Win Free Shopping This January" campaign that will give away free shopping to more than 15,000 customers each week throughout January.

Up to five customers in every store will win back the price of their shopping each day during the promotion period.

Customers need to enter the number of their receipt into the Morrisons website to find out if they have won, and can claim back the price of their shopping trip when they next visit the store.

Meanwhile, Sainsbury's and Asda are going head to head with promotions on electrical goods.

Sainsbury's is offering up to 60% off on hundreds of products, with one of the biggest savings including a half-price Sharp 40-inch 3D TV.

Asda's electrical push is called the 'January Event', and the retailer is also slashing prices on its George clothing line by increasing reductions to 70% off the original price.

Tesco is continuing its £500m investment into its Price Drop scheme, with a fresh round of price drops called the 'New Year's Price Drop', which is being advertised with a high-profile national press campaign.

Consumers are still struggling to regain confidence in the market, with the latest figures from the GfK NOP consumer confidence survey showing that confidence was down 10 points year on year in November.

Follow Matthew Chapman @mattchapmanUK

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers