LoveFilm strikes streaming deals for BBC Worldwide and ITV content

LoveFilm: secures streaming deals for BBC Worldwide and ITV content
LoveFilm: secures streaming deals for BBC Worldwide and ITV content

LoveFilm has struck major streaming deals with BBC Worldwide and ITV, as the online movie and TV rental service continues to build its appeal ahead of the launch of rival Netflix.

The Amazon-owned company is building on existing deals with the broadcasters, bringing more of their content to LoveFilm Instant, its streaming video on demand (SVOD) service, available as part of a package.

As part of the deal with BBC Worldwide, LoveFilm will be able to stream BBC titles from its archive, including 'Doctor Who', 'Spooks' and 'Frozen Planet' for the first time, across a range of devices including connected TVs, gaming consoles, mobile phones and tablets.

The BBC's commercial arm currently has a deal with LoveFilm that enables its users to rent DVDs by post. This marks the first time its content can be accessed on the LoveFilm player.

LoveFilm has also acquired more titles from ITV’s archive, including 'Prime Suspect', 'Inspector Morse' and 'Secret Diary of a Call Girl'. It currently allows users to stream fewer shows such as 'Cold Feet' and 'Inspector Morse'.

LoveFilm’s move to boost its TV content comes ahead of Netflix's anticipated launch in the UK and Ireland, which industry sources tip to be this March.

Netflix has an existing deal with BBC Worldwide in the US, Canada and Latin America and in December it announced it had struck a deal with the content owner for its UK and Ireland launch.

However, with BBC Worldwide titles due to reach the service in the next couple of weeks, LoveFilm has beaten Netflix to the punch.

LoveFilm, which has been pursuing a "platform promiscuous" strategy, has stepped up its content deals in recent months.

Meanwhile BBC Worldwide is looking at new ways of distributing content online and last year launched a Facebook app enabling users to stream episodes of Top Gear and Doctor Who and pay for them with Facebook credits.

Follow Sarah Shearman on Twitter @Shearmans

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