News International marketer Dawe to leave newsprint for HarperCollins

Barnaby Dawe: News International marketer to leave newsprint for Harper Collins
Barnaby Dawe: News International marketer to leave newsprint for Harper Collins

Barnaby Dawe, the marketing communications director at News International, is leaving the newspaper industry to become the chief marketing officer for book publisher HarperCollins.

From March, Dawe, who currently has responsibility for marketing The Sun, The Times and The Sunday Times newspapers, will sit on the book publisher's UK executive committee and report to chief executive Victoria Barnsley.

Barnsley said marketing activities at the book publisher have "never been more strategically important" as the digital world enables more interaction directly with consumers.

She added: "We have a fabulous team of marketers here at HarperCollins and I believe the creation of this new role will allow them to develop to a new level, as we put the reader more firmly at the heart of everything we do. Barnaby comes with outstanding credentials and I am really looking forward to him joining my executive team."

HarperCollins is owned by News Corporation, parent to News International. Dawe was only appointed to his new role at News International in September (2011), reporting to Katie Vanneck-Smith, following a sales and marketing restructure.

However, Dawe pointed to the recent explosion of e-readers and tablets as proof that book publishing is going through an "extraordinary revolution" which requires the marketing of books "to see its own revolution".

He said: "Already up to 15% of sales are coming from digital in the UK, with that percentage set to grow exponentially... In joining the HarperCollins team, I relish the exciting marketing opportunities that this shift in consumer behaviour brings".
 
Barnaby’s previous experience includes senior positions at Turner Broadcasting, Heart FM, BSkyB and Channel Four.

Dawe was made marketing director for The Sun and News of the World in April 2010, having joined from Turner Broadcasting, where he had held the post of vice-president of marketing and communications since 2008.

Prior to Turner, Dawe had been managing director of Heart FM for two years, until Chrysalis was bought by Global. In 1997, Dawe was marketing manager for Channel 4, followed by a series of marketing roles at BSkyB, including director of marketing at Sky Networks.

Follow Arif Durrani on Twitter: @DurraniMix

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands