We'll Call You: Netflix


Moles may not hibernate, but we do spend as much of winter in front of the TV as the next mammal, so the arrival of Netflix to the UK caught our attention.

Netflix Hello, can I help you?

Mktg Yes. I have heard about your film service, and I am interested in finding out more details about it. Does it launch today?

Netflix Absolutely. We have launched in the UK and Ireland today.

Mktg I currently use LoveFilm. Why should I change?

Netflix Unlike LoveFilm, we stream unlimited content. LoveFilm only streams a certain amount of content. The other thing to consider is that our quality is much better. LoveFilm's quality is only to DVD standard, while ours is HD movie quality.

Mktg OK. That's interesting. One thing that has been flagged up to me is that Netflix has lost thousands of customers in the US. Should I be concerned about this?

Netflix No. Not at all. We split the price of our DVD and streaming service in the US and a lot of our older customers didn't like this. But this won't be a problem in the UK, as we are not splitting any of our prices here.

Mktg And can I access TV shows as well as films via Netflix?

Netflix Yes, you will be able to. We have signed several commercial deals and there are likely to be more to come.

Mktg So what is the cost?

Netflix £5.99 a month, but this kicks off with a month's free trial. For £5.99 you can watch films as often as you want and as many times as you want.

You can also cancel at any time, so it's very good value.

Mktg Someone said there is going to be an advertising campaign supporting Netflix. Is that the case?

Netflix Yes, there will be an ad campaign, which launches this week. It will showcase how great the product is. We are also always looking at signing new licensing deals with major brands.

We have done deals with Sony, Disney, ITV and Channel 4, but we're sure to be doing more.

Mktg Do I get discount if I sign a friend up?

Netflix Not that I know of.

It is something I can look into for you, if you like?

Mktg Yes, that would be good. Thanks for your time.

Netflix No problem, and thank you.

Verdict 9/10

The call-handler was efficient, well-informed, and quick to point to advantages Netflix claims it has over LoveFilm. She was well-versed in the history of Netflix and how its UK service will differ from its US offering.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug