Helm exits Mars for consultancy work

Gareth Helm: leaving Mars Petcare
Gareth Helm: leaving Mars Petcare

Gareth Helm, Mars Petcare marketing director, has left his role after just over 12 months.

Helm, who has held a number of high-profile marketing roles in his career, is thought to have left of his own accord, to launch a consultancy called Triniti Marketing.

Helm was responsible for a team of 23 marketers in his role at Mars, in which he oversaw Pedigree, Whiskas, Sheba, Cesar and Catsan. During his tenure, he launched Whiskas brand offshoot, Whiskas Simply.

Prior to his time at Mars Petcare, he was acting marketing director at Bear Nibbles, where he helped launch the environmentally conscious brand.

Before that, he was marketing director at Innocent Drinks, from January 2007 to June 2008.

Previously, he had been a brand controller at Nestlé Brands, between 1998 and 2007, where he headed up the marketing for Nestlé cereal and bars and repositioned the Nestlé cereal portfolio, which includes Cheerios, Shredded Wheat and Shreddies.

Mars was unavailable for comment.

Follow John Reynolds on Twitter @johnreynolds10


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands