Helm exits Mars for consultancy work

Gareth Helm: leaving Mars Petcare
Gareth Helm: leaving Mars Petcare

Gareth Helm, Mars Petcare marketing director, has left his role after just over 12 months.

Helm, who has held a number of high-profile marketing roles in his career, is thought to have left of his own accord, to launch a consultancy called Triniti Marketing.

Helm was responsible for a team of 23 marketers in his role at Mars, in which he oversaw Pedigree, Whiskas, Sheba, Cesar and Catsan. During his tenure, he launched Whiskas brand offshoot, Whiskas Simply.

Prior to his time at Mars Petcare, he was acting marketing director at Bear Nibbles, where he helped launch the environmentally conscious brand.

Before that, he was marketing director at Innocent Drinks, from January 2007 to June 2008.

Previously, he had been a brand controller at Nestlé Brands, between 1998 and 2007, where he headed up the marketing for Nestlé cereal and bars and repositioned the Nestlé cereal portfolio, which includes Cheerios, Shredded Wheat and Shreddies.

Mars was unavailable for comment.

Follow John Reynolds on Twitter @johnreynolds10


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers