Age of austerity hits The Health Lottery revenues

The Health Lottery: age of austerity hits revenues
The Health Lottery: age of austerity hits revenues

The UK's stagnant economy has thrown the launch ambitions of Richard Desmond's The Health Lottery off target after its first three months, but the charity remains confident of recovering within its first year.

The Health Lottery, which was launched by Desmond's Northern and Shell in October 2011, intends to raise £50m for charitable causes by the end of its first year, but yesterday unveiled revenues of just £8m in its first quarter.

The idea behind the lottery is to provide cash wins for players and also funding for local community interest companies, "the CICs".

The money raised for the CICS is intended to take on systemic problems across Britain such as dementia, obesity, mental health and poverty.

The Health Lottery donates 20.1p from every £1 to charity, in comparison to the National Lottery which donates 28p in every pound.

Speaking at a conference yesterday (17 January), Martin Hall, chief executive of the Health Lottery was defiant about the implications of the current austerity.

He said: "We don't believe that this will impact our ability to deliver the £50m. What it does change is how we do it. We will need to do different things than we had envisaged two or three years ago to encourage additional game play.

"One of the ways that we can achieve that additional game play is by increasing the voice that these charities have and we have vehicles to deliver this, one of those being an incredibly supportive retail base, 36,000 voices, advocates if you like, of what we're doing. So it does change what we do, but I don't think it changes what we deliver at the end of the first year."

Also on the panel, Jennie Popay, chair of the Peoples Health Trust, noted that the World Health Organisation has found that the impact of the current depressed economy will be felt most by the disadvantaged groups across Europe.

She added: "This new money may be a bit less than we had originally hoped, but it is absolutely critical to the health of the most disadvantaged."

Others attending the conference included representatives from charities that have received Health Lottery funding.

Anne Roberts, chief executive of Crossroads Care, the charity responsible for providing help and support to carers throughout England and Wales, explained how the additional funding had made a significant impact to its local projects.

Roberts said: "They have also helped us raise awareness about the impact of becoming a carer, so on behalf of Crossroads Care I would just like to say a huge thank you to the Community Interest Companies and the Health Lottery, for helping us direct much needed funds to support carers across the UK."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad