Editor's Comment: Cameron's broadside merely a smokescreen

Noelle McElhatton
Noelle McElhatton

Misdirection: the trick magicians employ to make us believe that the elephant we have just seen on stage has vanished into thin air.

Politicians have learned from this. If the coalition is taking the flack for society's problems, it helps to pin the blame on someone else, or provide distractions.

In his latest attack on business and marketing (page 10), Prime Minister David Cameron is merely following his predecessors. It is just ironic that he's a former PR man.

So, when the public is having sleepless nights over the economy, the health service and their children's education, Cameron decides to have a pop at gambling ads.

Does this mean that gambling faces the same fate as tobacco? Brands beware: this is not the time to be defensive.

Engaging with regulators, the public, and, yes, with Westminster is the only way forward; but even this strategy is no magic wand.

The benefits of brands tying the knot

Marriage is more fashionable than ever. Isn't that right, Kate? Sadly, however, marriages that last a lifetime are far from being the norm. As it is in life, so it is in marketing (page 32).

Is it the fault of promiscuous brand owners or feckless agencies? Well, both sides have to work at it, but the results are worth it. Ask VW, the world's most awarded brand, soon to celebrate its 42nd anniversary with handsome spouse, DDB.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands