TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Revolution Awards: 2012 nominations revealed
Revolution Awards: 2012 nominations revealed

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi.

Meanwhile, AQKA and Adam & Eve have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best Use of Consumer Engagement, while Adam & Eve is up for awards including Best Integrated Marketing Campaign and Best Viral.

The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 April, and Early Bird discounted tickets are available until 10 February.

For further details, visit www.revolutionawards.com.






Vertical Sectors


  • eBay UK, eBay Advertising, BMW, online retail media campaign
  • DNA, behind the hit
  • Microsoft Advertising, CMAX Future
  • Mindshare Media UK, Ford, love the summer vibes
  • Weapon7, it delivers



  • DesignUK, the graduate recruitment taxi test campaign
  • eBay UK, Christmas brand insights media campaign
  • MadeByPi LLP, iPad sales presenter
  • Trader Publishing Ltd, dealer portal mobile iPhone application
  • UM London, cloud power
  • ve Interactive, cart abandonment recovery & remarketing programme


Financial Services

  • Capital One (Europe), aggregator exclusives strategy
  • MadeByPi LLP, HSBC student bursary competition
  • MadeByPi LLP, first direct Lab, listening to consumers
  • Mediaedge CIA, kicking the shopping habit
  • Saint@RKCR/Y&R, TSB me



  • Adam & Eve, smart casual posters
  • Carat, a trading division of Aegis Media ltd, invisible for Black & White launch
  • Holler Digital, tweet & eat
  • OMD UK, rainy days
  • TBG Digital, music matcher
  • Tullo Marshall Warren, excite fallen angel



  • AKQA, Nike training club
  • Fortune Cookie (UK), ebookers Explorer iPad app
  • I Spy Marketing, check-in/check-out & QR codes
  • MediaCom, Alton Towers
  • The Rabbit Agency, #myeurope bmibaby's instagram campaign


Media & Entertainment

  • Adam & Eve, the launch of Pottermore.com
  • Collective, Crysis 2: Live Alien Invasion
  • MadeByPi LLP, Battlefront III - best youth entertainment website
  • Manning Gottlieb OMD, Killzone 3 - the ultimate recruit
  • MediaCom, Above the Call Of Duty, Battlefield 3
  • Numiko, rap beatbox choir YouTube app


Not-for-profit/Charity/Public Service

  • AMVBBDO, who killed Deon?
  • fuse8 group, art in Yorkshire
  • LBi, infi-knit
  • MediaCom, sunsmart fashion forecast
  • Zone, MyFarm



  • fuse8 group, Ikea family live
  • I Spy Marketing, friendship blitz
  • I Spy Marketing, what will make you say Wowcher today?
  • Profero, Asos marketplace


Technology & Telecoms

  • Chemistry Communications Group t/a Publicis Chemistry, swapables
  • CHI & Partners, X Factor brightstage
  • Poke London, the feed
  • TBG Digital, evolution of mobile
  • UM London, cloud power


Digital Disciplines

Best integrated marketing campaign

  • Adam & Eve, the launch of Pottermore.com
  • AMVBBDO, who killed Deon?
  • Carat a trading division of Aegis Media, invisible for black & white launch
  • CHI & Partners, X Factor brightstage
  • MediaMonks, the desperados experience
  • Tullo Marshall Warren, the Pimm's summer party
  • Zone, pepperhood


Best location-based campaign

  • I Spy Marketing, check-in/check-out
  • Isobar Mobile, Bud Ice index


Best use of affiliate marketing

  • affilinet, no ordinary airline no ordinary affiliate program
  • affilinet, the development and growth of the Matalan affiliate program
  • Capital One (Europe) plc, aggregator exclusives strategy
  • Fifty6 & Manning Gottlieb OMD, Virgin Media Network launch (October 2011)
  • Shopvolution Limited, revolutionary social shopping


Best use of data visualisation

  • MadeByPi LLP, Battlefront III crowd data visualisation
  • Poke London, Bafta flickometer 2011


Best use of email

  • Chemistry Communication Group, single customer view
  • e-Dialog, British Airways live weather campaign
  • Red Eye International, customer behaviour campaign
  • Tullo Marshall Warren, the 12 serves of Christmas


Best use of mobile

  • AKQA, Heineken star player
  • AKQA, Dorling Kindersley, the human body app
  • DesignUK, New Look's combined mobile strategy
  • Isobar Mobile, Bud Ice index
  • MediaCom, Sky go
  • Somo, Domino's iPad app


Best use of online advertising

  • Adam & Eve, the launch of Pottermore.com
  • Adam & Eve, SS11 fashion banners
  • Essence Digital, Chrome better web
  • Mediaedge CIA, from brand ambassador to branded content
  • Mediaedge CIA, Tintin and the secret of a great premiere
  • Tullo Marshall Warren, excite fallen angel


Best use of online PR

  • MC Saatchi UK Group, wedding dance
  • Saint@RKCR/Y&R, Twitter knitter
  • The Rabbit Agency, #myeurope  bmibaby's instagram campaign


Best use of search

  • Carat a trading division of Aegis Media, proving generic search drives offline sales
  • Greenlight Marketing, launching a high street financial services brand
  • Lakestar Media, Halfords achieves search success with Lakestar Media
  • Manning Gottlieb OMD, TiVo launch
  • Net Media Planet Limited, the price isn't always right
  • Tug, milk&more creative search marketing campaign
  • Zone, life's a pitch


Best use of social media

  • Poke London, the feed
  • Rabbit, talk to Gatwick
  • SapientNitro, sneakerpedia
  • TBG Digital, music matcher
  • Weapon7, don't ignore the elephant


Best use of video

  • Carat, urban tour
  • Holler Digital, there's life in a book
  • JWT London, mouth v life
  • LBi, Xperia studio
  • TBG Digital, evolution of mobile


Best viral

  • Adam & Eve, Halloween viral
  • Don't Panic Marketing, can I be your friend?
  • Holler Digital, tweet & eat
  • TBG Digital, evolution of mobile
  • Work Club, human API


Best website

  • CHI & Partners, X Factor brightstage
  • Profero, Asos marketplace
  • SapientNitro, sneakerpedia
  • Zone, Relentless website


Multi-Sector/Multi-Discipline Awards

Marketing on a shoestring

  • LBi, man walks into a barber shop
  • SapientNitro, sneakerpedia trailer
  • TBG Digital, music matcher
  • TBG Digital, evolution of mobile


Best use of consumer engagement

  • AKQA, Heineken star player
  • DNA, behind the hit
  • SapientNitro, sneakerpedia
  • Zone, the pepperhood


Top Flight Awards

Best Start-Up

  • Beyond
  • Shopvolution


Digital Marketer of the Year

To be announced on the evening


Agency of the Year

  • AKQA
  • LBi
  • TBG Digital


The Revolution Award for Innovation

  • Adam & Eve, the launch of Pottermore.com
  • AKQA, Heineken star player
  • AKQA, Dorling Kindersley, the human body app
  • MediaCom, above the Call Of Duty, Battlefield 3
  • Profero, Asos marketplace
  • TBG Digital, music matcher



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