Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch

Ben & Jerry's: rolls out liquid-filled ice-cream
Ben & Jerry's: rolls out liquid-filled ice-cream

Ben & Jerry's is mirroring rival Haagen-Dazs by launching its own liquid centre mini ice-cream pot, which will debut in Tesco later this month.

Ben & Jerry's Core will launch in three flavours – Karamel Sutra, Doughable Whammy and Berry White.

Each 500ml pot will cost £4.99.

The pots have a soft core of chocolate truffle, chocolate fudge or caramel sauces, and two flavours of ice cream.

Ben & Jerry's Core will initially launch in Tesco, followed by a wider rollout in other supermarkets.

It is unclear what level of marketing support Unilever will accord the brand.

Ben & Jerry's Core is a similar offering  to Haagen-Dazs' Secret Sensation tubs, which launched earlier this year.

Last week, Unilever said it spent an extra £124m on advertising and promotions in 2011, making a total of £5.13bn.

Follow John Reynolds on Twitter @johnreynolds10


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour