Coke Zero introduces 'taste the possibilities' pan-Euro push

Coke Zero: 'taste the possibilities' campaign
Coke Zero: 'taste the possibilities' campaign

Coke Zero has launched a TV and digital pan-European marketing push, which introduces the "taste the possibilities" strapline as part of the brand's "Zero sugar, great Coke taste" brand message.

The campaign targets young men and features a TV ad running across terrestrial and digital channels, with the ad also airing on video on demand services ITV.com, 4oD, Five and Sky Player until March.

Activity is also live on www.cokezone.com, with a PlayStation promotion supporting the campaign.

The ad, created by Ogilvy Brazil, shows a sports car driver break down on a deserted high-way.

As he takes a sip of Coke Zero, a beautiful woman turns up in a car and a tool kit, and as he drinks further another woman appears to help fix the car, demonstrating the message of "Taste the possibilities".

The partnership with PlayStation gives consumers the chance to win five of the new PlayStation Vita consoles before they officially launch, through an online competition.

Zoe Howorth, market activation director for Coca-Cola GB, said: "[The campaign] signals the start of what is sure to be an exciting year for Coke Zero.

"The spot captures the essence of the brand as a beacon of possibilities, showing consumers that even the impossible can become a reality."

In October last year, Coke Zero invited consumers to participate in an open audition to become a dancer in an upcoming global ad campaign.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers