Barclays prepares campaign for Pingit mobile payment app

Barclays: launches Pingit mobile payment app
Barclays: launches Pingit mobile payment app

Barclays is readying a marketing campaign to promote the launch of its Pingit app, which it claims is Europe's first person-to-person service for sending and receiving money using mobile phones.

The high-street bank has today (16 February) unveiled Pingit, which allows Barclays customers to send and receive money for free. By next month, Barclays plans to extend the mobile app to all UK current account-holders.

The Barclays Pingit app, available to iOS, Android and BlackBerry handsets, allows users to send money by simply entering a UK mobile phone number, rather than entering full bank details. The minimum payment is £1 and the maximum £300, with a daily receive limit of £5,000. The app itself is protected by a five-digit passcode, set by the user.

Guy Herrington, interim marketing director for Barclays UK Retail and Business Banking, said the innovation would provide a "core part" of its marketing activity over the coming 12 months.

He added: "Barclays Pingit clearly demonstrates our strategies of transforming financial services through innovation and making customers' lives much easier. It's a fantastic proposition that, by its nature, lends itself to the social and digital spaces driving word-of-mouth recommendations and viral growth."

Last week, it was revealed that Barclays had hired former Vodafone marketer David Wheldon as head of brand, reputation and citizenship across Barclays Group, to lead the brand's "citizenship" CSR programme and corporate reputation.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message