Ford turns social to crowdsource mobile-vehicle innovations

Christof Kellerwessell: Ford executive in YouTube film about interactivity ideas
Christof Kellerwessell: Ford executive in YouTube film about interactivity ideas

Car giant Ford has invited developers, technology 'fans' and other digital experts to submit ideas for new ways whereby vehicles and mobile phones can interact in the future, at Barcelona's Mobile World Congress, which opened today (27 February).

Ford wants to crowdsource ideas, to be submitted via social media, with Ford asking the question, "What will communications technology in vehicles help us do in the future?"

The most interesting responses will be collated into a "customer vision" for mobile-vehicle interactions, and published via social media storytelling tool Storify.

Twitter users can submit ideas using the #FordMWC hashtag, comments can be left at the bottom of the YouTube film, via personal blogs, or on the brand’s Facebook page.

Paul Mascarenas, chief technical officer and vice-president for Ford in Europe, phrased the question slightly differently –"What will connectivity in vehicles do for you in the future?" – in a YouTube film made to appeal for ideas.

Ford continues to embrace new media, becoming the first brand to join Microsoft's Filmstrip platform in September last year, and marketing director Anthony Ireson is keen to react and interact quickly in response to online consumer interest.

The company extended its 20-year sponsorship of the Champions League in December last year, and became one of the first to advertise in Rupert Murdoch's new Sun on Sunday, which sold three million copies of its launch edition over the weekend.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers