Historic Twitter data opens to brands

DataSift: its Historics tool examines tweets up top two years old
DataSift: its Historics tool examines tweets up top two years old

A Twitter data mining tool, Historics, is now able to examine tweets and trends from the social network that are up to two-years old.

The tool mines Twitter information back to January 2010. Developers Datasift say the service supplements real-time data analytics from their existing services, with historical data, to see how the Twittersphere reacts to information in real time or how it reacted in the past.

The tool can aggregate Twitter data for social media monitoring services, and has business intelligence and CRM applications.

Example applications could include trend analysis, point-of-sale correlations to test consumer sentiment, feedback on marketing campaigns, trends and indicators for financial or economic events, or research around news or current affairs.

Tweets are mined for sentiment, topics, web-links, location and social media influence, and then analysed to generate meaningful insights.

Rob Bailey, DataSift chief executive, said: "The sheer volume of data being produced by Twitter represents a huge challenge for companies trying to extract insights from past events.

"Historics solves this problem, providing businesses with a platform to intelligently filter and extract meaning from two years of Twitter data. Demand is so strong, almost 1,000 companies – including 100 of the Fortune 500 companies – have already joined the wait list for Historics."

Twitter recently passed 500 million active users, and will celebrate its sixth birthday later this year.

Nick Halstead, DataSift founder and head of technology, developed the Tweetmeme buttons common on websites.

He said Historics would simplify data from the large quantities available.

Halstead said: "With Historics, we are now democratising the Big Data industry to enable entrepreneurs and enterprises to easily create socially intelligent applications. No data scientists required, no Hadoop expertise needed."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug