Brand Manager of the Week: Amy Holdsworth

Marketing manager for Tetley Tea, Tata Global Beverages

Describe yourself in three words.

Challenging, energetic, pragmatic.

How would you define marketing?

Making people want your stuff more than they want other stuff.

What would you be if you weren't a marketer?

A detective or criminal psychologist.

What attracted you to your current job?

The opportunity to learn, with more guardianship of a brand than I had agency-side.

What have been your best and worst freebies?

The economic climate appears to have taken its toll on my freebie count, but I have more Tetley Tea than I can possibly drink in a lifetime.

What marketing trend is dominating your job at the moment?

Harnessing the influence of social networks and digital to benefit the business in a tangible (financial) way; or co-creation/crowdsourcing, and finding its role in the innovation process.

What was your first job?

Being a promotional 6ft furry parrot, handing out sweets and badges outside Pet City Superstores. In my first proper job, I started as secretary and snuck across into account management in an ad agency.

If you were a brand, what you be and why?

AGA - warm, always 'on', excellent at multi-tasking, happiest cooking up a feast.

What's your greatest ambition?

Whupping the competition on Come Dine with Me.

What's your all time favourite slogan?

'Be the best' – aspirational and inspirational for those in the Army and outside it, and a genuine truth.

What headline would you most like to read in Marketing?

'Government U-turn on food marketing to children places responsibility back at parents' doors'. I'm fed up of the marketing industry being a scapegoat for all the nation's ills.

What advice would you give someone starting their marketing career today?

Have an opinion. If it does not feel right, it probably isn't – and don't end up drowning in the data.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message