Starbucks launched an augmented-reality app for its festive red cups.
Starbucks China partnered Jiepang, attracting 30,000 check-ins and a free drinks upgrade to consumers the week before Christmas.
Starbucks brought mobile payments to the UK along with an updated version of 'My Starbucks Reward'.
Augmented reality made a return, allowing users to send Valentine's messages by scanning limited-edition cups with their smartphones.
Starbucks brings a personal touch to Facebook, posting updates from an individual perspective. The brand's Twitter engagement now also includes customer service for its 2m followers. As a leader in mobile technology, this is an important introduction that underlines Starbucks' understanding of social media.
The Yomego SMR Index helps brands to benchmark their popularity, in social channels. Follow @YomegoSocial
The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity.
The score is derived by averaging the noise around a brand (reach) with its popularity (satisfaction).
Then the numbers from the last month are compared to the previous three months to apply a topical adjustment (recency).
An algorithm and some more human analysis later produces the SMR score.To boost accuracy, a representative sample of the automated sentiment data is validated by Yomego's expert team