Domino's readies debut Facebook TV ad

Domino's: pizza supplier strengthens social media ties
Domino's: pizza supplier strengthens social media ties

Domino's has produced its first-ever Facebook specific TV advert, which will highlight its offer of free cookies to followers who spend over £10 on pizzas.

Domino's will air its first-ever Facebook TV campaign this week, which highlights the growing importance of the social network to the fast-food brand.

The TV ad has been created by Big and premiers tomorrow (March 14).

Domino's is a strong advocate of low-cost digital marketing on social networks, which has boosted the number of online orders.

In its latest financial results, it said a "growing number" of its stores now took more than 75% of their orders online.

In the 52 weeks to December 2011, online sales were £183.1m, compared to overall sales of £530.6m.

Its Facebook cookie initiative is running for a week until 18 March.

Customers who spend £10 or more and want to claim the cookies need to go to Domino's Facebook page and enter the voucher code taken from the brand's website.

The creative for the digital banner was made by CHS.

Domino's believe the initiative will help boost sales of its pizzas and swell its Facebook fan numbers, which are currently at 475,000.

Follow John Reynolds on Twitter @johnreynolds10

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360