's senior global marketing director departs as marketing shifts to US

Ask Jeeves: the search engine's mascot
Ask Jeeves: the search engine's mascot, the IAC-owned search-and-answer service, has parted company with its senior global marketing director Sarah Bartlett, as its winds down the UK marketing function in favour of a global strategy.

Bartlett, who joined the Ask Network six years ago as senior UK marketing manager, has left the company without a job to go to.

All marketing for's Ask Jeeves UK service is to be handled out of the US headquarters in Oakland.

A spokeswoman said this was to ensure "better consistency and alignments of's global Q&A message."

Shane McGilloway, chief revenue officer, is overseeing its global marketing strategy.

According to a spokeswoman, Bartlett's was the only marketing role in the UK, and a small team remains to handle communications from the London office.

Ask Jeeves, which was launched in 1997, specialises in answering specific questions from users, using a cartoon butler, "Jeeves".

It changed its name to in 2006, dropping the butler character, but brought it back when the site relaunched in 2009 as Ask Jeeves in the UK. It remained as in the US.

A spokeswoman confirmed the service will maintain the Ask Jeeves brand in the UK.

Over the past two years, Ask Jeeves has repositioned itself as a question-and-answer service, rather than a search engine, as it moved to differentiate itself from rivals such as Google, which has the majority of search share.

It wound down its search technology business in the UK in November 2010, and announced all search was to be powered by third-party feeds.

According to comScore data, the UK site, received 14 million unique visitors in January, which is a 77.4% growth year on year. Globally, received 198 million unique visitors for the same month, which is up 26.2% from the previous year.

Earlier this week, the service launched a Question of the Week iPhone app, its first mobile app in the UK.

The news comes in the same week that Friends Reunited, another pre-dot-com-bubble digital brand, relaunched the social networking service.

Follow Sarah Shearman on Twitter @Shearmans


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit