ISBA Conference: President spotlights online behavioural ads debate

Jon Woods: ISBA president
Jon Woods: ISBA president

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.

"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB & Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London.

"It's about balancing concerns around privacy against our ability to enhance the consumer experience and build e-commerce," he said.

"Our default position is that consumers should have the right to opt out but they should always know what cookies and data are being gathered about them.

"We need to ensure transparency of the data that's being collected and that consumers feel confident about interacting with our businesses online."

Woods, who took over as ISBA president in July last year from Molson Coors CEO Mark Hunter, was introduced on stage by the society's director-general Mike Hughes as taking over at "a good time" in which membership is on the up.

Looking back over the past year, Woods said the big news had been the dramatic decline in consumer confidence in the third quarter of 2011, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease.

He praised the current Government for being "much more interested in partnering with us", holding up the Responsibility Deal on food and drink as evidence.

Speaking on Budget Day, he also outlined where the Goverment and the industry's interests overlap – fostering greater confidence among the nation's consumers.

"We are creators of demand," he stressed. "We could not be more popular in our country at the moment than as creators of demand."

Other speakers at this year's conference include: Greg Nugent, marketing director at Locog; Chris Burggraeve, chief marketing officer at Anheuser Busch InBev and president of the World Federation of Advertisers; and Claire Harrison-Church, director of brand communications at Sainsbury's.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message