ISBA Conference: Advertisers to explore taking a role in press regulation

Twinn: 'This is a serious challenge for ISBA and all advertisers'
Twinn: 'This is a serious challenge for ISBA and all advertisers'

ISBA has pledged to explore the possibility of supporting Lord Hunt's new-look Press Complaints Commission by having its advertising members favour those newspapers who are part fo the industry body.

The unprecedented move follows MP John Whittingdale, chairman of the Select Committee and Joint Committee on Privacy and Injunctions, asking for ISBA support as part of proposals on press regulation he is due to table next week.

Speaking at ISBA’s annual conference yesterday, Whittingdale said the Joint Committee will raise the idea that advertisers can be crucial in using the power of ad spend to punish media that step away from the new press complaints body.

Whittingdale said: "We have looked in some depth about how we can create a self-regulatory system for the press that is going to be effective and impart confidence, which plainly the PCC [currently] doesn’t. One of the big issues is, how can you, without statutory regulation, ensure that everyone signs up to it?

"David Hunt [new chairman of the PCC] is in the process of creating a new PCC. I think it presents an opportunity for advertisers to talk to David Hunt about how they can work with the new regulatory body and perhaps be involved at least in the discussions about new codes.

"They can then make clear that they would expect big firms seeking to place ads would choose to do so in a media outlet that chooses to sign-up to the [PCC] Code."

The proposal follows the influence advertisers are perceived to have exercised before the closure of News International’s Sunday tabloid, News of the World, last summer.

Ian Twinn, director of public affairs at ISBA, said: "This is a serious challenge for ISBA and all advertisers. We saw how advertisers quickly responded to the News of the World phone hacking furore, which suggests that the Select Committee are on to something. We will be exploring this development with our advertising members."

More details and full interview with Whittingdale here.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer