Kinder Chocolate to debut on TV

Kinder Chocolate: first UK TV ads break on 16 April
Kinder Chocolate: first UK TV ads break on 16 April

Ferrero, the Italian chocolate maker, is to advertise its Kinder Chocolate product on television for the first time, in an effort to target mums with its “Invented for kids” strapline.

Ferrero has previously marketed its Kinder Surprise brand, a hollow egg with a gift inside, on television in the UK.

But it is now looking to increase the market share of Kinder Chocolate, which is sold in milk-filled bars.

The move comes as Ferrero aims to up the presence of a number of brands in the UK with marketing campaigns also supporting Ferrero Rocher and the Ferrero Collection.

The TV ad for Kinder Chocolate will launch on Monday (16 April), complemented by activity in print.

It has been created by Krow, with the animation in the ad designed by artist and illustrator Oliver Jeffers.

Executives at Ferrero believe that with TV support, Kinder Chocolate could be a big hit in the UK, particularly as it is sold in bite-sized pieces to encourage responsible and moderate consumption.

However, Ferrero Chocolate is up against established brands such as Cadbury.

Mauro De Felip, marketing director for Ferrero UK and Ireland, said: "We're excited to be launching our very first stand-alone campaign for the Kinder Chocolate brand in the UK.

"Ferrero have committed significant investment to the Kinder Chocolate brand in a bid to pursue our aggressive ambition for the brand in the UK over the next five years."

Follow John Reynolds on Twitter @johnreynolds10


Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage