Kinder Chocolate to debut on TV

Kinder Chocolate: first UK TV ads break on 16 April
Kinder Chocolate: first UK TV ads break on 16 April

Ferrero, the Italian chocolate maker, is to advertise its Kinder Chocolate product on television for the first time, in an effort to target mums with its “Invented for kids” strapline.

Ferrero has previously marketed its Kinder Surprise brand, a hollow egg with a gift inside, on television in the UK.

But it is now looking to increase the market share of Kinder Chocolate, which is sold in milk-filled bars.

The move comes as Ferrero aims to up the presence of a number of brands in the UK with marketing campaigns also supporting Ferrero Rocher and the Ferrero Collection.

The TV ad for Kinder Chocolate will launch on Monday (16 April), complemented by activity in print.

It has been created by Krow, with the animation in the ad designed by artist and illustrator Oliver Jeffers.

Executives at Ferrero believe that with TV support, Kinder Chocolate could be a big hit in the UK, particularly as it is sold in bite-sized pieces to encourage responsible and moderate consumption.

However, Ferrero Chocolate is up against established brands such as Cadbury.

Mauro De Felip, marketing director for Ferrero UK and Ireland, said: "We're excited to be launching our very first stand-alone campaign for the Kinder Chocolate brand in the UK.

"Ferrero have committed significant investment to the Kinder Chocolate brand in a bid to pursue our aggressive ambition for the brand in the UK over the next five years."

Follow John Reynolds on Twitter @johnreynolds10


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit
German beer brand Warsteiner tells drinkers to 'do it right'
SSE signs 10 year deal to sponsor Wembley Arena