Morrisons' marketing director Lancaster resigns

Morrisons: 2011 'Freddie' Flintoff campaign
Morrisons: 2011 'Freddie' Flintoff campaign

Morrisons corporate marketing and operations director Richard Lancaster is leaving the company for an undisclosed job, seven months after being handed a wider remit by the supermarket.

Lancaster will be replaced by Nick Collard, who will assume the role of marketing and operations director on Monday 16 April. The role will see him oversee marketing and trade planning, format, merchandising and space, pricing and promotions, customer service and insight.

In September, Lancaster's remit was extended to encompass price and promotions across all store formats. He was also given responsibility for handling the retailer's look and feel from a customer-experience perspective.

Collard is currently commercial director for ambient grocery and will continue to report into commercial director Richard Hodgson in his new job.

The supermarket said Lancaster "has taken the decision to leave the business to pursue and opportunity outside of Morrisons".

Day-to-day marketing operations are handled by Rebecca Singleton with her responsibilities including advertising, in-store marketing, print services and local marketing.

The shakeup caused by Lancaster's departure will see Lisa Miao, commercial director of ambient and frozen, take responsibility for core food grocery, beer, wines and spirits, impulse and frozen.

Jamie Winter is becoming commercial director of chilled and all non-food business areas are being brought together under current non-food commercial director Mike Snell.

Follow Matthew Chapman at @mattchapmanUK

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message