Brand Manager of the Week: Lucy Green

Brand manager, Kimberly-Clark

Describe yourself in three words.

Passionate, musical and dedicated.

What would you be if you weren't a brand manager?

A musical theatre performer in the West End.

What attracted you to your current job?

Andrex is a true British heritage brand at the top of its game. Forward-thinking, commercially astute and dynamic - who wouldn't want to be part of that?

When was your finest hour?

Developing the groundbreaking strategy to relaunch my previous brand - one steeped in edgy heritage.

What's your greatest ambition?

To inspire and make a difference in people's lives.

What is your favourite ever marketing campaign?

I'm loving Lynx's 'Attract the chaos' at the moment.

Do you have a marketing mentor?

An old group brand manager was a true inspiration who taught me something new every day. He pushed the barriers and encouraged me to look at things differently.

What marketing trend is dominating your job at the moment?

Social media. We're working hard to understand how to effectively integrate it in our campaigns and how it can deliver strong ROI.

What hobbies do you have?

Netball, reading, music, discovering new things/places and spending time with my family.

If you weren't you, who would you be?

I wouldn't mind being Beyonce.

What makes you angry?

Litterbugs, liars and people using mobile phones while driving. Footballers' salaries don't fill me with joy either.

What is your favourite pub?

The Black Pig in Tunbridge Wells. Lush, locally sourced food, tranquil ambience and a lovely wine list.

What's your favourite holiday destination?

Vancouver, Canada.

What have been your best and worst freebies?

Best: a Tiffany necklace and Hunter wellies. Worst was an inflatable fruit case, although my nephew liked it.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer