BA unveils plans for giant screen in Olympic Park

British Airways: an impression of the Park Live broadcast (photo: Locog)
British Airways: an impression of the Park Live broadcast (photo: Locog)

British Airways has revealed plans to broadcast the London 2012 Olympic Games live within a dedicated area at the Olympic Park for an audience of 10,000 people.

BA is a domestic tier-one sponsor of the London 2012 Games and has partnered with the London Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live'.

The dedicated area will house 10,000 people, who will be able to watch the Games on a giant screen within the newly-created Olympic Park.

The area will also host live interviews with athletes on the presenting stage, live entertainment, short films and visits from Olympic and Paralympic athletes.

Tickets to enter the park are available to consumers already attending the Olympic Games, and to the general public. They will be issued on a first-come, first-served basis.

Frank van der Post, managing director of brands and customer experience at British Airways, said: "The park will be open to all guests on the Olympic Park before or after they've watched an event, or simply as a destination in itself.

"We're looking forward to offering a great experience and dedicated area to watch all the action live."

BA's sponsorship activity in the lead-up to the Olympics includes the unveiling of a 'Dove' aircraft, created as part of the brand’s 'Great Britons' programme. 

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES


Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers