Unilever’s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing’s annual Power 100 ranking, sponsored by Engine.
Mathieu inspired the marketing community last October with his strategy urging a ‘more magic, less logic’ approach. The former Coca-Cola marketer called on Unilever’s agencies to move away from numbers-led thinking, instead rewarding those prepared to take risks and support creative ideas.
Mathieu pipped Amanda Mackenzie, Aviva’s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer, Mackenzie has continued to show her commitment to the broader marketing industry.
Marketing's annual Power 100 celebrates the marketers who have had the biggest impact over the past 12 months.
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